The Snowflake User Group - U.K. is getting together on Zoom to hear how Jaywing uses advanced modelling techniques to accurately attribute marketing spend to outcomes and make data-driven decisions. Whether you're just starting out with Snowflake, or are a veteran user, register now to join us virtually on July 14th at 16:30 BST!
To deliver demonstrable ROI, a best-practice marketing effectiveness data infrastructure needs to be able to take in all available data, run advanced mathematical modelling techniques to accurately attribute marketing spend to outcomes and to use this single version of the truth to drive informed action. Through a case study for the UK’s third largest supermarket (ASDA) and for the most popular supermarket fashion brand among UK consumers (George), you will learn how Jaywing turned a 23-hour process into an overnight 8-hour process, without incurring a proportional uplift in credit usage, so that C-Suite get the information they need on Monday morning and Sunday remains a fun day!
You will need to have access to Zoom to participate in this meeting. If you don't have access, please go to https://zoom.us/ and sign up for a free account. We look forward to seeing you there!
15:30 | Introductions
15:40 | Jaywing: It’s NOT another Manic Monday!
16:10 | Questions & Answers
16:20 | Closing Remarks
Data Consulting Practice Director
Database Solutions Architect