UK Virtual User Group: How Jaywing Completes a 23-Hour Complex Modelling Process in Only 8

United Kingdom Tue, Jul 14, 3:30 PM (GMT)

About this event

The Snowflake User Group - U.K. is getting together on Zoom to hear how Jaywing uses advanced modelling techniques to accurately attribute marketing spend to outcomes and make data-driven decisions. Attendees will also have a chance to deep dive into the latest Snowflake product announcements delivered by a member of the Snowflake Engineering team. Whether you're just starting out with Snowflake, or are a veteran user, register now to join us virtually on July 14th at 15:30 GMT!

To deliver demonstrable ROI, a best-practice marketing effectiveness data infrastructure needs to be able to take in all available data, run advanced mathematical modelling techniques to accurately attribute marketing spend to outcomes and to use this single version of the truth to drive informed action. Through a case study for the UK’s third largest supermarket (ASDA) and for the most popular supermarket fashion brand among UK consumers (George), you will learn how Jaywing turned a 23-hour process into an overnight 8-hour process, without incurring a proportional uplift in credit usage, so that C-Suite get the information they need on Monday morning and Sunday remains a fun day!

You will need to have access to Zoom to participate in this meeting. If you don't have access, please go to and sign up for a free account. We look forward to seeing you there!


15:30 | Introductions

15:40 | Jaywing: It’s NOT another Manic Monday!

16:00 | Questions & Answers

16:10 | What's New in Snowflake

16:25 | Closing Remarks


  • Inderjit Mund

    Inderjit Mund


    Data Consulting Practice Director

  • Ben Kentzer

    Ben Kentzer


    Database Solutions Architect