Sydney STUG | July 2025

Name: Sydney STUG | July 2025
Start: 2025-07-03T16:30:00+10:00
End: 2025-07-03T19:00:00+10:00
Location: Stone & Chalk Tech Central

Sydney

Snowflake Technical User Group (STUG) is a community of customers and users of Snowflake, who come together to share knowledge and exchange best practices. Hear the latest from other Snowflake users, grow your professional network, ask questions, and we'll wrap up with an hour to network amongst your peers, with food and drink provided.

Jul 3, 6:30 – 9:00 AM (UTC)

AIData CollaborationData Engineering

RSVP

About this event

What You Will Learn 📝✅ Building Your Snowflake Business Case: A Developer's Guide to Executive Buy-In
✅ How Cortex AI is being used to enhance the way data insights can be provided, alongside clever ways to tap into Snowflake's Data Marketplace for competitive intelligence that boards care about. 
✅ Uniting Hackathon Showcase: The winners from Uniting's 48-hour hackathon will share the solution they built to solve a real-world challenge, and the path to production.
✅ The latest innovations, product announcements and highlights from Snowflake Summit 2025.
Our STUG guest speakers for our July edition are: 
Matt Minor, Head of Data and Analytics, Blackmores Group 
Travis Murphy, Sr Product Marketing Manager & Evangelist, ANZ, Snowflake
TBC Uniting Hackathon winning team
Reasons to attend ✍️🌐 Connect with the Snowflake community
📈 Level up your performance game
🍕 Network, learn, and enjoy good vibes (and food)
To secure your spot, please be sure to RSVP to the event. We look forward to seeing you there! For any questions, please reach out to shirley.gao@snowflake.com
This edition of STUG will be hosted by our venue partner, Stone & Chalk Tech Central.

When

Thursday, July 3, 2025
6:30 AM – 9:00 AM (UTC)

Where

Stone & Chalk Tech Central
477 Pitt Street
Haymarket, 2000

Agenda

6:30 AM	Arrival and Registration
7:00 AM	Welcome and Introductions
7:05 AM	Building Your Snowflake Business Case: A Developer's Guide to Executive Buy-In	Presented by: Matt Minor, Head of Data & Analytics, Blackmores Group. Matt will share the real story behind building a compelling Snowflake business case that actually gets signed off, drawing from years of experience with similar technology implementations. This session focuses on the practical realities of selling Snowflake internally - from identifying the right stakeholders and crafting messages that resonate with finance teams, to demonstrating tangible ROI through richer analytics capabilities that transform how business users work with data. Matt will reveal how Cortex is being used to enhance the way data insights can be provided, alongside clever ways to tap into Snowflake's Data Marketplace for competitive intelligence that boards care about. Expect honest insights, battle-tested tips, and the kind of practical wisdom that only comes from doing this stuff in the real world - perfect for anyone who needs to make the case for Snowflake or get more value from their existing investment.
7:25 AM	Bring alive use cases in 48 hours	Presented by: Winning team, Hackathon, Uniting. Uniting is bringing teams together during a 48 hour hackathon to solve real-world challenges like sentiment analysis and churn prediction. Hear from the winning team at Uniting on how they build a solution in less than 2 days and what the path to production looks like from here. Disclaimer, this session may leave you wanting to bring alive your own use cases with Snowflake in less than 2 days!
7:45 AM	Snowflake Summit 2025 - Bringing it Home!	Presented by: Travis Murphy, Sr. Product Marketing Manager and Evangelist - ANZ, Snowflake. Are you experiencing FOMO on Summit 2025? Don’t worry, we’ve got you covered. In this session, Travis will share his highlights from Summit 2025 and give you a teaser of what’s to come at Snowflake World Tour in Sydney. From new feature launches to powerful updates…this session will leave you excited to try it all out!
8:05 AM	Wrap Up and Networking	Join us for an opportunity to network over some refreshments.
9:00 AM	Event Concludes

Speakers

Matt Minor

Blackmores

Head of Group Data & Analytics

Travis Murphy

Snowflake

Snr. Product Marketing Manager & Evangelist

Hackathon Winners To Be Announced

Uniting

Hosts

Aarushi Arya

Snowflake

Solution Engineer

Venue Partner

Stone & Chalk

Organizers

Phillip Lim

Snowflake

Marketing Manager

See bio

Shirley Gao

See bio

CONTACT US

AIData CollaborationData Engineering