Data teams don't need help understanding the benefits data modeling brings to data quality and consistency, but business stakeholders often do. In this talk, Serge Gershkovich will draw on his years of experience as a data architect and product lead at SqlDBM to showcase why some data modeling initiatives succeed in delivering value to the organization while others fail to gain traction. This talk will focus on understanding the business metrics that are often missing from data teams. Using concrete examples and take-home templates, we will demonstrate how data modeling accelerates organizational progress and contributes to tangible ROI.