BUILD.local Bay Area: How Marketo Scales Near Real-time Customer Insights with Snowflake (Virtual)

Bay Area
Tue, Oct 5, 2021, 3:00 PM (PDT)

About this event

Join us virtually on October 5th at 3pm PT for a special Bay Area user group meeting as a part of the BUILD.local series. BUILD.local meetings are community-led sessions that cover innovations in the data applications, data science, data engineering, and data sharing space. Register to participate virtually, and get your custom BUILD.local Bay Area swag package! This meeting will be streamed to the global audience attending Snowflake BUILD.

Measuring the success of an email campaign is always on the top of a marketer’s mind. For Marketo, this means that customers need to have near-real-time insights on how effective a campaign is and make critical campaign decisions based on insight. But providing such insights in a continuous manner with a legacy data architecture isn’t feasible with the growing data volume and velocity. During this meeting you will hear from the Data Engineering team at Adobe Marketo on how they built a powerful data application on Snowflake to provide their customers with near-real-time insights on campaign performance.


Speakers

When

Tuesday, Oct 5
3:00 PM - 4:00 PM (PDT)