The event the UAE Snowflake community has been waiting for is here!

Join us on 22 September for UAE Snowflake User Group (SUG) meetup, bringing together Snowflake users, data & AI professionals, and analytics leaders from across the UAE. Expect practical insights, real-world conversations, and valuable connections with the people shaping the region’s data & AI community.

Agenda

4:00 – 4:30 PM — Registration, refreshments, swag & networking

4:30 – 4:45 PM — Welcome & UAE SUG kickoff

• Introduction of the Snowflake User Group + lightning Snowflake updates

• Speakers:

  • Ahmed Hafez, Director of Solution Engineering at Snowflake (SUG Founder)

  • Frederick Khoury, Senior Solution Engineer at Snowflake (SUG President)

4:45 – 5:15 PM — Snowflake Semantic Views: Before the Model Gets the Question

• Generative AI can only answer business questions as well as your data lets it. This talk explores what has to happen upstream, before any model, agent, or chatbot can be trusted with a real business question, based on lessons from building these systems in practice

• Speaker: Matic Medved, Consultant at In516ht (SUG Leader)

5:15 – 5:45 PM — Snowflake Native Apps: Build Once, Deliver Securely, Scale Everywhere

• Learn how Snowflake Native Apps help organizations package and deliver data and AI applications directly within customer accounts, without moving sensitive data. This session covers the security model, the benefits of native delivery, and practical considerations for building and scaling trusted applications on Snowflake

• Speaker: Souhad Zeineddine, Founding Partner at VDD (SUG Leader)

5:45 – 5:55 PM — Break

5:55 – 6:20 PM — Customer lightning talk & mini-panel: Our Journey with Snowflake & AI

• Hear directly from a customer about their journey with Snowflake and AI—from identifying the right use cases to moving from experimentation to production. The conversation will cover lessons learned, business impact, and what comes next

• Moderated by Frederick Khoury

• Presented by Omar AlSuleiman, Director of Data Analytics at 7X (formerly Emirates Post Group) and (SUG Vice President) and Abhishek Mittal, Enterprise Data Architect and Snowflake Data Superhero at Nagarro (SUG Leader)

6:20 – 6:30 PM — Closing & what's next 

6:30 – 8:00 PM — Open networking